Jen X is built on one simple idea: Equestrian gear should be as advanced and modern as athletic gear for humans.
Founded by Jen Hegeman — a lifelong horsewoman, equine bio-kinetic expert, and equine product designer — Jen X produces high-performance equestrian equipment made entirely in the United States, using U.S.-made materials.
Early on, she was told that building equestrian gear in America, at scale, with American-made materials, wasn’t possible.
She did it anyway.
Today, Jen not only manufactures in the U.S., she helps other companies do the same — proving that domestic production isn’t just viable, it’s a better way forward.
Designed by a Rider. Built for the Horse.
Jen has worked in every part of the industry — as a rider, trainer, owner, product developer, and broadcast media. Her designs reflects that full picture. They're shaped by decades of real-world experience and grounded in biomechanics, durability, and horse-first thinking.
She’s one of the only equine-specific equipment designers in the world — and the only one to have designed for every major equestrian sport.
She was the first designer chosen by the United States Equestrian Federation to create gear for all three Olympic disciplines — dressage, eventing, and show jumping — and later expanded into Endurance and Reining for the World Equestrian Games, designing for both Team USA, Team Canada and international competitors.
She’s collaborated with top riders, Olympic athletes, veterinarians, and even Robert Redford.
Industry Insight That’s Rare — and Real
As the host of Horse Talk, the first syndicated equestrian radio show led by working horse professionals, Jen helped shape the public conversation around rider wellness, horse health, and innovation in sport.
She’s also been sought out by Fortune 500 companies entering the $112 billion global equestrian industry — not as a consultant, but as a translator between the corporate world and the horse world.
They come to her because she knows performance textiles. How horses move. And what actually matters to riders.
What Sets Jen X Apart
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One of the only true equine equipment designers working today
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The only designer with Olympic and multi-discipline international credentials
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Equine bio-kinetic expert
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Products engineered for saftey, durability, and horse comfort
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Made entirely in the USA with American-made materials
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Trusted by riders, veterinarians, and global brands
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Rooted in practical experience, not trends or theory
Jen X isn’t about legacy. It’s about responsibility — to the horse, to the rider, and to the people who believe good tack should do more than look the part.