72 of 99 Items
72 of 99 Items
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Follow with optimized SEO keywords to drive search engines:
Performance-enhancing saddle pad foam inserts. Moisture-wicking liners. Orthopedic-grade materials. High-wither clearance. Spinal relief zones. Saddle pressure distribution panels. And twenty-three flavors of “ultimate comfort.”
You know it. We know it.
We just don’t play that way.
In fact, we don’t play. At all.
Jen doesn’t give two shits about norms. Neither do you.
This is a company of horse people for horse people — people who would rather pee in the trailer vs a public restroom.
And if you’re an equestrian who prefers the public bathroom?
You’re weird. And you’ve been told that before.
We’re going to tell you exactly what, why, where, and how — and back it with info and keywords you can independently verify in a Google search.
And if you’ve got questions, ask EquiGoogle herself: Jen.
She hosted the first live syndicated equine radio show on NPR stations (Horse Talk), and was called The Professor by Robert Redford and Mark Eaton for a reason.
When Jen Hegeman stepped into the equine equipment industry, she didn’t come from fashion.
She came from medicine.
A rider. A trainer. A designer. An equine bio-kinetics expert who saw horses breaking down — and gear pretending to help.
What she found behind the scenes wasn’t just neglect.
It was willful ignorance — and it got worse.
Pads engineered around price points, not backs
Materials chosen for cost, not performance
Thread rated for decorative pillows, not 1,200 lbs of motion, sweat, and torque
"One-size-fits-all" contours with angles better suited for a goat than a horse
Bubble wrap rebranded as “air cushion”
Shelf liner and rug stop pushed as “non-slip grip”
Bedding polymers designed to function at 68°F — not athletes at 102°F
Neoprene called “breathable” while killing 90% of tendon cells
Construction built to compete with brands, not to protect horses
Volume and margins prioritized
And the horses?
— Their needs never entered the picture
These companies weren’t owned by horse people.
They didn’t ride. They didn’t care.
They sent competitors bestsellers to India or China, copied the shapes, picked new colors, slapped on a new label, and called it “innovation.”
When Jen was sent to China to sort out production problems, she found manufacturers making tack who had never seen a horse.
Management and workers thought saddle pads were supposed to sit upside down — on the horse’s butt.
So she hired a bus. Took them to a stable. Showed them how the gear should fit.
Showed them the damage their shortcuts had caused for years — using whatever material they got a deal on from a cousin, a brother, or a friend. But ulitmatley it's not a factory workers job to care. That responsibility lies solely with the company that hires them.
Here are your verifiable, searchable facts.
We don’t hide behind “proprietary.”
We’re so far ahead of the others, we want them to copy us.
Let them mooch off our ridiculously expensive research and development.
Because it’s better for the industry and better for your horse.
That's better for you.
That’s ethics.
We only use equine-specific, athlete-rated materials — ventilated, anatomical, shock-absorbing, and tested under real-world conditions horses actually live in.
¼" D-Fend® – Light, dense, ideal for round backs and well-fit saddles (Foam Products Corp)
½" XRD® – The daily driver: balanced, breathable, brutally protective (Rogers Corp)
¾" NextJen Visco™ – High-temp viscoelastic that mimics lost muscle mass — for aging, rehabbing, or horses facing topline depletion (Rubberlite)
Breather core rated to 150 psi — disperses heat up to 480°F (Warm Industrials)
30mm 20-micron fleece — built for breathability and sweat control (Monterey Mills)
Anti-friction membrane fabrics (Sheehan Sales)
2" and 3" military-grade elastic (K&W Webbing)
90 Tek carbon-coated saline-resistant thread (Dunlap Industries)
And of course: Authentic Pendleton® wool — but that deserves its own section.
And when we find something better?
We switch. Immediately.
Because horses don’t care about production cycles.
Built in the USA
Made with 100% American-made materials
Designed for English, Western, Gaited, Treeless, Trail, and Endurance disciplines
And when you need answers?
You don’t get a rep.
You get Jen.
No one else in this industry has her résumé.
No one else has her resolve.
And no one else is building like this.
If you’ve made it this far, there’s a reason.
You’re learning. Searching. Trying to give your horse what they’ve always given you — everything.
The best care. The best shot at a healthy long life.
Maybe even a second career as your child’s, or grandchild’s, first partner.
Because some horses aren’t just part of the story.
They are the story.
Welcome to Jen X.
Equine equipment design is the rarest job in horses.
And we’re saving you a seat at the table.
Your input doesn’t go in a comment box.
It inspires innovation.
Jen is the only designer in the world creating tack across every major Olympic discipline.
Talk with her. She might get hit by a bus tomorrow — and then we’re all really fucked.
We’re not here to chase trends.
We’re here to correct what should’ve never been broken in the first place.
And if you made it to the end of this novel-slash-TED Talk —
go get yourself a beer.
You’ve earned it.